What should I know if I’m thinking of selling my home in Goodyear today?

If you're selling a home in Goodyear right now, you should know the market is shifting. Buyers have more choices, interest rates are still influencing affordability, and pricing strategy matters more than ever. You can still sell fast and profitably—but only if you understand what local data is telling us and work with a proven agent like Long Le.

Understanding the Goodyear Real Estate Market in 2025

Goodyear, Arizona has seen steady population growth thanks to its attractive suburban communities, proximity to Phoenix, and newer developments. But 2025 has brought market shifts that every seller should understand before listing.

• More Inventory = More Competition: According to recent MLS data, the number of active listings in Goodyear has increased by over 20% since early 2024. This means more choices for buyers and more competition for sellers.

• Longer Days on Market: Homes in Goodyear are taking about 35-45 days to go under contract on average, compared to 15-20 days during the height of the 2021-2022 seller’s market.

• Buyer Caution Is Back: With mortgage rates hovering around 6.5%-7%, buyers are pickier and less willing to overpay. Overpricing your home is the fastest way to get overlooked.

Key Strategies to Sell in Today’s Goodyear Market

1. Price It Right from the Start

Pricing your home competitively is more critical than ever. Overpricing leads to more days on market, which reduces leverage in negotiations.

• Use recent comparable sales in your neighborhood (not just Zillow estimates).

• Consider current active listings as your "competition."

• Get a professional home valuation from Long Le before listing.

2. Maximize Curb Appeal

Buyers form first impressions fast. In neighborhoods like Estrella Mountain Ranch and Palm Valley, presentation can be the difference between a showing and a pass.

• Trim landscaping and repaint faded areas.

• Fix visible cracks, stucco, or roof damage.

• Invest in fresh mulch, updated lighting, and a clean entryway.

3. Stage Your Home to Sell

Homes that feel clean, open, and well-lit tend to sell faster. You don’t need full-scale staging, but decluttering and small touches go a long way.

• Neutralize your color palette.

• Remove personal items and excess furniture.

• Use mirrors and lighting to enhance space.

4. Partner with a Goodyear Market Expert

Long Le has successfully helped sellers in Goodyear navigate this changing market by offering local insight, data-driven pricing, and strategic marketing.

• Local exposure through optimized online listings.

• Professional photos, 3D walkthroughs, and open house strategy.

• Advice on whether to offer incentives like seller concessions.

5. Stay Flexible with Showings and Offers

Your home needs to be easy to show. And while holding firm on price is fine, be ready to negotiate on terms like close date, repair credits, or included appliances.

Common Seller Mistakes to Avoid

• Overpricing based on outdated comps.

• Skipping professional photography.

• Ignoring minor repairs.

• Working with agents unfamiliar with Goodyear’s micro-markets.

What Makes Goodyear Attractive to Buyers Right Now

Despite a slower market, Goodyear still draws buyers due to:

Position your home to highlight these features when marketing.

Final Thoughts: Your Next Step

Selling a home in Goodyear requires more than just listing it online. You need a clear plan, market knowledge, and a local expert in your corner. Long Le has helped many homeowners in your situation sell confidently and profitably, even in a shifting market.

Schedule a no-obligation home value consultation with Long Le today.