How to Price Your Home Competitively in the Current Market

How to Price Your Home Competitively in the Current Market

December 12, 20251 min read

When it comes to setting the right price for your home in Chandler, Arizona, doing your homework on comparables is essential. Here are the key steps to make sure your home is priced just right.

1. Analyze Recent Comps Within the Right Criteria


Start by looking at recently sold homes within the last three to six months. Ideally, you want comps that match your home's age—within about a five-year range—similar square footage, similar lot size, and the same number of stories and bedrooms. The best comps are from the same neighborhood and, if possible, even the same floor plan. If you can’t find a perfect match, expand to nearby neighborhoods, but don't go too far, as different areas can have very different pricing dynamics.

2. Consider the Condition of Closed Comps


Once you have your comps, look at the condition of those homes. If a recently sold home had granite countertops and yours doesn’t, or if you’ve recently upgraded your HVAC while they haven’t, factor those differences into your pricing. It's not just about the numbers—it’s about the quality and features that influence value.

3. Pay Attention to Active Listings—Your Direct Competition


Finally, look at the active listings currently on the market. These are your real-time competitors. It’s useful to check both comparable and slightly different properties to understand how long homes have been sitting and what’s attracting buyers right now. This will help you position your home competitively so it stands out and sells more quickly.

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